purina vetcenter image

Communicating with Clients to Teach, Reinforce or Change Pet Beliefs

Gaining insights into pet owner beliefs about issues and procedures in your practice can aid in behavioral compliance. Understanding beliefs will help inform whether you need to teach, reinforce or change client beliefs, attitudes and behaviors. Two theoretical frameworks, the Health Belief Model (HBM) and the Transtheoretical Model of Change (TTM), are offered to help you in this process. Each framework is contextualized within the pet owner-provider relationship. Understanding client beliefs and attitudes about an issue or procedure will help you to be a more strategic and effective advocate for pet health.